Trademetria
A 60k-user trading platform,
modernized without losing a thing.
Felipe Perobeli
Customer Success
Isabela Marques
Senior UI Designer
Giovani Bovenzo
Senior UX Designer
OUTCOME
One of the largest trading platforms on the market, with 60k+ traders, modernized end to end. New usability-first design system, roughly half the design cost, and no feature left behind.
SITUATION
Trademetria serves a demanding audience that lives inside complex systems, where every change carries weight. The brief was clear: modernize the platform without losing its core features or the essence its power users rely on.
IMPACT
A dated interface risked losing ground in a market that never stops moving. But changing too much, too fast, risked alienating 60k expert users overnight. That was the CEO's very real fear.
RESOLUTION
A 50-credit package, 30+ distinct tasks. We studied competitors and pulled heavyweight references to keep the product familiar without touching what made it work. Then we remodeled the visual identity, built new design tokens, and rebuilt 10+ features at full fidelity.
50%
Design savings
30+
Tasks delivered
10+
Features rebuilt
60k+
Traders served
"It delivered exactly the improvements I wanted. I was afraid it would be too abrupt for my users, but the team got it, and delivered something that really made a difference."
Gallery
Selected screens
Trading Platform
Trademetria
A 60k-user trading platform modernized without losing a thing.
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