Fintatica
Identity, landing and design system
for a market data product.
Victor Barreto
Customer Success
Felipe Perobeli
Product Designer Head
Gabriel Machado
Senior UX Designer
OUTCOME
Fintatica got the look the product called for: visual identity, landing page and a design system, plus the base layout for the product screen. All designed as one system, ready for the product team to scale the screens from there.
SITUATION
Fintatica takes messy Brazilian market data, CVM, B3, IBGE, and turns it into clean, normalized data for the people who work with it every day: fund managers, analysts and quants. A product like this needs a brand that conveys trust and makes complex portfolio data easy to read, with none of the generic startup look.
IMPACT
A fund data product lives on credibility. Someone managing a portfolio or analyzing funds all day won't trust a number that shows up in a confusing interface. If the brand and the screen don't convey clarity and rigor, the data behind it can be great and still fail to convert this audience.
RESOLUTION
We built the visual identity and the full landing page, from the hero to the product demo. We put together a design system to hold the communication, and designed the base layout for the product screen: the fund view with portfolio concentration, real exposure against reported, and the structural signals. A solid base for the product team to build on.
100%
Design system built from scratch
100h
Hours invested
04
Features rebuilt
“Zero gave our product the face it was missing. When you work with fund data all day, you need to trust what you're looking at, and the design finally makes the numbers read clearly. The system also lets us ship new screens without reinventing anything."
Gallery
Selected screens
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