Cookie Policy
This Policy explains what cookies are, which ones we use on zerodigital.blackdigital.com.br, what they do and how you control what stays active. It complements our Privacy Policy.
1. What cookies are
Cookies are small text files stored on your device when you visit a website. They let a site recognise your browser on later visits, remember preferences and measure how pages are used.
We also use equivalent technologies such as pixels, tags, local storage and device identifiers. In this Policy, "cookies" covers all of them. First-party cookies are set by our own domain; third-party cookies by other domains. Session cookies are deleted when you close the browser; persistent cookies remain for a set period or until you remove them.
2. Why we use them
- to keep the Site running correctly and securely;
- to remember your chosen language (the Site is bilingual) and your cookie preferences;
- to understand which content and case studies draw the most interest;
- to measure the performance of campaigns and traffic sources;
- to fix navigation errors and improve performance.
3. Categories we use
3.1 Strictly necessary
Essential to how the Site works. Without them, basic pages and features stop functioning, so they do not require consent — though you can block them in your browser, accepting that parts of the Site may break.
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
PHPSESSID |
First-party | Identifies the user session on the server | Session |
cookie_notice_accepted |
First-party | Records your choice in the cookie banner | Up to 12 months |
wordpress_test_cookie |
First-party | Checks whether the browser accepts cookies | Session |
wp-settings-* |
First-party | Display preferences for logged-in users | Up to 12 months |
3.2 Functionality and preferences
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
pll_language |
First-party (Polylang) | Stores the selected language — Portuguese or English | 12 months |
3.3 Performance and analytics (consent required)
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique visitors | Up to 24 months |
_ga_<ID> |
Google Analytics 4 | Maintains session state | Up to 24 months |
_gid |
Google Analytics | Distinguishes visitors within a day | 24 hours |
_gat |
Google Analytics | Throttles request rate | 1 minute |
The Google Tag Manager container (GTM-MR7XZB36) does not set cookies of its own: it manages when the other tags fire, according to the consent recorded.
3.4 Marketing and advertising (consent required)
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
_gcl_au |
Google Ads | Conversion attribution | 90 days |
_fbp |
Meta | Measurement and remarketing audiences | 90 days |
li_sugr, bcookie |
Insight Tag and B2B campaign measurement | Up to 12 months |
4. Third-party cookies
Some cookies are set by platforms we do not control, each with its own policy: Google (Analytics, Tag Manager, Ads) — policies.google.com/privacy; Meta — facebook.com/privacy/policy; LinkedIn — linkedin.com/legal/privacy-policy; scheduling tool — policy available on the booking page.
When you interact with embedded content (video, maps, booking widgets), those third parties may set their own cookies.
5. Managing your preferences
On the Site: on your first visit, a banner presents the consent options. Your choice is stored and can be changed at any time by clearing cookies for this domain and reloading the page, or through the preferences link in the footer.
In your browser: you can block, limit or delete cookies in Chrome, Firefox, Safari or Edge settings.
Direct opt-out: Google Analytics (tools.google.com/dlpage/gaoptout) and Google Ads settings (adssettings.google.com).
Blocking necessary cookies may break Site functionality. Blocking analytics and marketing cookies does not affect browsing.
6. Browser privacy signals
We honour the Global Privacy Control (GPC) signal when your browser sends it, treating it as a refusal of non-essential cookies. The Do Not Track (DNT) signal has no consolidated technical standard, so our primary reference is the choice recorded in the cookie banner.
7. Data collected through cookies
Cookies may collect pseudonymised identifiers, IP address, pages viewed, traffic source, device and browser data. How that data is processed — purposes, legal bases, sharing and retention — is described in our Privacy Policy.
8. Changes to this Policy
Whenever we add, remove or replace tools, this Policy is updated. The date at the top shows the version in force. We recommend reviewing it periodically.
9. Contact
Questions about cookies: perobeli@doispontozero.digital or comercial@doispontozero.digital.