About Zero
We got tired of studios that deliver beauty and vanish before deploy.
:Zero has been around since 2015, and it has grown every year since. It started out of irritation, honestly: the market was full of studios selling gorgeous decks that never reached a single user, and founders paying a lot for the privilege.
GROWING EVERY YEAR SINCE 2015
These days we work like an actual product team. Discovery, strategy, UX/UI and go-to-market all come from the same people who sat with you at kickoff. Nothing gets handed off midway to a freelancer you never met.
2015
The year we started
10 yrs
Grew in every one of them
50+
Products taken start to finish
Subcontractors. Never had any.
Our manifest
Six things we don't negotiate.
Results beat deliverables
A deck nobody uses isn't design, it's a PDF. What counts here is what shipped and what changed after it shipped: users, revenue, retention.
No subcontractors
Whoever shows up at kickoff is whoever does the work. Always. Nothing gets handed off midway to someone you never met.
Deadlines are a design constraint
Sixty days isn't a marketing stunt, it's respect for your cash. Slow projects spend money quietly, and startups rarely get a second window.
Zero cuteness
We cut decoration that doesn't pay for itself. A beautiful screen that confuses people is a broken screen, and we'd rather fight about that mid-project than pretend everything is fine.
We say the hard thing early
If the idea is off, you hear it in week one. Honest friction at the start is cheaper than a polite disaster at handover.
Inside the team, not next to it
We join your rituals: daily, backlog, release. Design that lives outside the product team doesn't survive first contact with engineering.
What we do
What we do, from start to finish.
Nobody here sells a stage on its own. It's one job, and the same people carry it all the way through with you.
Discovery
User research, personas and framing the actual problem. So the first screen answers a question that really exists.
Research
Personas
Problem framing
Product Strategy
Roadmap, prioritisation and the scope cuts that save your cash. We're the team arguing to build less but better.
Roadmap
Prioritisation
Scope
UX/UI Design
Flows and interfaces end to end, desktop and mobile. Fifty screens a quarter is a normal pace here, not a feat.
Flows
Interface
Prototypes
Go-to-market
Launch content, landing pages and social strategy. Shipping is half the job; getting the first thousand people to care is the other half.
Launch
Landing pages
Social
Design Systems
Tokens, components and docs your developers actually open. For one client, a single system covered six products and cut the bill in half.
Tokens
Components
Docs
Embedded Teams
160h a month per person of a senior squad living inside your rituals. It's your team, with more people in it.
160h/month
Senior only
In your rituals
The team
Who actually shows up.
We're small and senior, and that's a choice. The names below are the ones you see at kickoff, in the daily and on the release call, from first contact to launch.
Felipe Perobeli
Product Design Head
Isabela Marques
Senior UI Designer
Giovani Bovenzo
Senior UX Designer
Victor Barreto
Customer Success
Gabriel Machado
Senior UX/UI Designer
Matheus Iglezias
Our Pet & Intern
GET IN TOUCH
Now tell us about yours.
Thirty minutes, a few direct questions and an honest read on what to build next. Still worth it if you don't hire us.
or, write to us directly at comercial@doispontozero.digital